How to get more Twitter followers

Want the real game on how to grow a highly engaged Twitter following? I’ve got you covered. No gimmicky tactics, just evergreen value.

By Ed Latimore Last modified

The more followers you have on Twitter, the easier it is for you to promote yourself and your content.

When your followers like, comment, and retweet your tweets, their audience sees them as well. Of course, some of them will follow you.

When they engage with your tweets, the whole cycle starts again, leading to a growth pattern that is more exponential than linear.

I’m not gonna lie to you.

There are no “quick hacks” or “simple tricks” to magically 10x your followers overnight. However, there are a few things you can do that will dramatically increase the number of followers you’re currently getting in a much smaller amount of time.

Before I tell you how to get more followers, let me tell you why you should listen to my advice. After all, when you google “How to get more Twitter followers”, there are several articles that come up by big companies or brands.

Why should you listen to what I have to say about getting more followers on Twitter? Because I have skin in the game. I practice what I preach and I walk what I talk. My Twitter account is proof that I know what I’m talking about.

  • I currently have 90k+ followers
  • My tweets get an average of 20 million impressions per month
  • In the past 2 years, I’ve only had 3 months where I didn’t gain 2k+ new followers
  • In the past years I’ve had 3 months where I got 5k+ new followers
  • I gain an average of 72 new followers a day
  • My follower to follow ratio is a whopping 130:1

Just see for yourself @Edlatimore. I’m the real deal.

In a previous article, I gave you the foundation for building a great Twitter account. Now I’m going to take it to the next level and teach you how to accelerate your growth on Twitter and get more followers than you ever have before.

After following this advice, who knows what will happen? You might even pass me up one day.

Always give value

People always want value. If people see your account as a source of value, then it’s impossible not to grow. You could make every writing, marketing, and social media mistake in the book, but you’ll continue to make gains if you constantly give value.

Value is a simple concept to understand and easy to deliver via Twitter. To deliver value, you must do one of the following:

  • Educate people on how to solve a problem
  • Entertain people so they’re distracted from their problems
  • Actually solve the problem yourself

If you use your Twitter account to help people laugh, learn, or leverage things, you’ll have no problem getting more followers.

Most people want to use social media as a place to vent and freely express themselves. This is also why the average Twitter account only has 707 followers. If you act like most people, you’ll get the results that most people have.

Deliver common insights in a unique way

In your quest to deliver value, you’ll discover something that is potentially disheartening: there is almost nothing new for you to say or experience. I would even say that there is absolutely nothing new or unique that you’re going to experience, but I like to always leave room for doubt.

This bothers a lot of content creators because they think they need to bring something completely new to the table so that they have a chance. But that isn’t the case.

While there are no new singular experiences, there is a nearly infinite amount of combinations of those experiences in a single lifetime. This leads to an almost infinite number of perspectives and ways to express those perspectives.

You don’t need to say something new, but you need to say something unique.

Old insights delivered in a new way is an easy way to quickly get more Twitter followers. Someone can read the same thing 1000 different ways from 1000 different people, and for whatever reason, when they read it from you, they finally take action.

Be yourself and no one else

You have to remember that no one can compete with you.

Getting more followers on Twitter comes down to how well you build and manage the authentic presentation of your personality and reputation.

More colloquially, this is known as your “Personal Brand”. No one can compete with you in being you. From this excellent article by Victor Pride titled, “You Inc., The Incredible Way You Can Make Money Being Yourself”:

My business is me and I am my business and there is no separation and that’s the way you run You, Inc. I’m set for eternity because I lived the “nothing but B&D” mentality.

There is no separation between you and your Twitter content. I live what I write and I write what I live. This ensures that everything I talk about, I talk about with authority and experience.

Expertise is what’s implied when I talk about delivering value.

You can only solve a problem if you’ve solved it yourself. You can only teach something if you know it. You can only entertain if you enjoy entertaining.

If you’re living true to yourself, your Twitter will resonate with authority. This authority in being yourself will not only skyrocket your growth, but it’ll make it WAY more difficult for someone to copy you.

Tweet in absolute authority

 Tweeting to get more followers

Tweeting in absolute authority to make my account grow

If you’re an intelligent and open-minded person, this section is going to annoy you.

That’s OK, because reality doesn’t care about how you feel—only what works. The thing that works best for building big engagement on Twitter is speaking as if your opinion is fact.

This means that you don’t prep your generalizations with “some people” and you don’t even remotely consider the possibility that there are exceptions to the rule, some of which may be major. You speak in an absolute, authoritarian tone about things which are obviously opinions.

This is the proper way to be polarizing on Twitter. Polarization forces people to choose one side or another. Speaking in absolutes is the definition of polarization.

In a situation where two different interpretations could be true depending on a variety of variable factors, speaking in absolutes is taking a side and ignoring the merits of the other side.

The naturally open-minded or intelligent will be bothered by this because they realize something: the most reasonable answer is neither black or white, but a gray of varying intensity.

But polarization works because people will retweet you in agreement, or quote tweet you to disagree. This exposes you to more people, many of whom will follow you as an absolute authority.

How to Get More Followers on Twitter

When you have a tweet that does well, get as much mileage out of it as you can. There are two simple ways to do this:

Retweet your own tweet

This is the easiest, as Twitter will just pop it back out to the crowd and make it way easier to share. Many people never think about doing this, but Twitter let’s you retweet your own content once before you have to undo the retweet and do it again.

This is extremely useful because tweets otherwise have an extremely short half-life. No matter how viral a tweet goes, most of your followers didn’t see it, nor will they ever. Especially if they follow lots of people or are not religiously on Twitter.

There are ways to increase the likelihood that your tweets are seen and thus engaged with, but I’ll cover that in another section. For now, don’t be afraid to hit the retweet button on your own content.

(*Note*: This is not to be interpreted as “Retweet the exact same content.” That is against Twitter’s terms of use of service.)

Quote tweet your own tweet with commentary

This is a great way to not only reexpose your old material, but it also forces you to create material in a similar vein of something that’s already proven to be popular. People often look at what’s being quote tweeted so they have context to make sense of the quote tweet.

Make sure that your quote tweet does not work as a standalone. You want to entice people to see and engage with the original tweet.

You can directly tell people to read the quoted tweet or indirectly make sure they have it. Either way, you want them to interact with the tweet that did well.

If they also happen to strongly interact with the quote tweet, that’s a bonus.

Use media in your tweets

Posts that use gifs or images have engagement rates that 5–10x higher than text alone. This means that people are 5–10x more likely to retweet, like, comment, and share your stuff. Which in turn means that you are more likely to be followed.

Memes and gifs have the potential to skyrocket your follower count. If your growth has stagnated, adding an image or gif to your content will greatly increase the number of people who see, interact with, and ultimately follow you.

Reply to mentions

How to get more likes, follows, and retweets on twitter

Social media is all about being social. You’re simply not using the platform correctly if you don’t interact with people who interact with you. Get in the habit of replying to mentions for two major reasons.

The algorithm likes this

Twitter’s algorithm notices when you interact with someone.

When they get on to Twitter and scroll through their timeline, they’re greeted with tweets in the following order: Ranked tweets, “In case you missed it”, and reverse-chronological order.

Reverse-chronological order simply shows the tweets based on the order they were tweeted and is why I suggested retweeting your old content.

As for the other two, Twitter has its own internal algorithm. Based on what and who you interact with, it will show you what it thinks you want to see first. These are the ranked tweets. When everyone gets on Twitter, this is the first thing they see.

If you want to greatly increase the chance that you are the first thing they see, interact more with people.

Twitter also uses the same algorithm when it comes to showing you what you missed.

According to former Twitter engineer Deepak Rao, the algorithm decides what to show people based on 3 primary factors:

  • The tweet itself: How much time has passed since it was posted, presence of media (images, gifs, or video, and overall engagement (retweets, clicks, favorites, and time spent reading it)
  • The tweet’s author: Your interactions with the author, the strength of your connection to them (based on how often you communicate publicly and in direct messages), and the origin of your relationship (what type of content you followed them from)
  • You: tweets you previous engaged with, how frequently and how intensely you use Twitter

Notice that two key metrics are related to the nature and frequency of your interactions. If you want to be seen more—and thus retweeted and liked so your stuff shows up in other people’s timelines so they can follow you—interact more with your mentions.

Directly get in their hearts and minds

When you consistently reply to your mentions, you’ll have a much greater chance of making a fan of someone who was just delivering commentary.

I’ve done it with people who chime in to offer words of support or criticism. Because I try to be active in my mentions and reply whenever I can. It becomes more difficult (and less necessary) the more followers you gain, but doing it is well worth the effort.

You’ll get people involved with you who only came to troll, and very often, you can convert them to followers. This will, in turn, give you access to a whole new set of people.

These tips are guaranteed to get you more Twitter followers

If you have content you want to share, whether it be for fun or profit, then you need followers. Not only do you need a number of followers to start with, but you also need to continually gain followers. These suggestions will shake your flatlined Twitter growth back to life.

A quick recap of the tips to get you more followers on Twitter:

  1. Always give value
  2. Deliver insights in a unique way
  3. Be yourself and no one else
  4. Tweet in absolute authority
  5. Give your most popular tweets a boost
  6. Use media in your tweets
  7. Reply to mentions

If you follow these tips, along with the tips in my other article about growing your twitter, then the sky’s the limit for what you can do on Twitter.

My guide to growing a Twitter audience

If you want to use Twitter to grow your personal brand, you’ll like my book Engagement is the New Cocaine.

In it, I give you the real game on how to grow your following organically, without resorting to cheap tactics that don’t actually work. I show you exactly how to:

  • Make people share your tweets, even if they disagree
  • Be polarizing without trolling
  • How to make any topic highly engaging and addictive
Get the book
And next, read this: How to build your personal brand