10 deep insights on writing powerful and engaging content

Writing is a skill. Like any other skill, it requires consistent practice to improve. It doesn’t matter what you write. It doesn’t matter how much you write. If you want to become a better writer with a purpose, you need to write every day.

By Ed Latimore Last modified

What Makes A Writer ?

A writer is someone who writes with a purpose.

You may disagree, claiming that anyone who simply writes is a writer. In another realm and another discussion, I’d likely agree with you. However, for this article we will agree to disagree. 

I added the modifier “with a purpose” because without a goal, it’s impossible to know if you’re improving or not. Without a target, there’s no way to know the difference between being wasteful and lucky or efficient and skilled.

(Read: “How To Get Motivated: A Top Performer’s Secrets For Success”)

My Purpose For Writing

I write to teach.

My official mission of writing is “To take what I’ve learned the hard way and break it down so that you can learn it the easy way”. This drives 99.9% of my decision-making while  writing.

My secondary purpose is to spread my message as far and as wide as possible. I’ve had to learn networking, marketing, and SEO. On the rare occasion that my secondary goal and primary goal conflict, the primary goal always wins.

I’ve been blogging with a purpose for over a decade on various platforms and in various places. In blog posts alone, I’ve easily put down half a million words. I’ve published four books with two others slated to be released by the end of 2017.  

I’m currently freelancing as a ghost-writer. By the end of 2017 I will have written over 1 million words. This doesn’t include the fiction that may never see the light of day.

I’m not ballin’, but I am legitimately able to pay my bills from writing with a little left over. My goal is to continue improving and producing so that “little” left over will turn into “a lot” left over.

I’ve learned quite a bit about writing along the way. I’ve improved a lot, but I have quite a ways to go. There are technical elements I need to master as well as stylistic ones that I must continue growing into.

Here are 10 deep insights that have made me a better writer over the past 10 years.

1. Write Every Day to Become A Better Writer

Writing is a skill. Like any other skill, it requires consistent practice to improve.

It doesn’t matter what you write. It doesn’t matter how much you write. If you want to become a better writer with a purpose, you need to write every day.

Aside from improving your skill, you also need to write every day to train your mind to craft words into meaningful sentences. You have to be comfortable stringing ideas together with purpose to achieve a goal.

Here’s a shortlist of things to write about if you ever feel stuck:

  • Teach something
  • Fiction stories
  • Summarize something
  • Rewrite technical articles in simple language
  • Organize your thoughts
  • Keep a dream journal
  • Write out your goals and plans for the next 1, 3, or 5 years

These are all ideas that will get your mental juices going and can sometimes be used to overcome the dreaded “writer’s block”. If none of this appeals to you, there’s always your life and experiences. This brings me to my next lesson…

2. Write About Your Life Experiences To Become A Better Writer

Writing about your experiences is powerful.

It forces you to deconstruct something and then reconstruct it from the audience’s point of view. The power of this increases exponentially when you learn to do it with a specific goal in mind.

Being able to tell a story with a message is something that surprisingly few people can do. People severely underestimate how difficult it is to tell a story. To tell a story with meaning and a purpose is something I estimate 99% of people can’t do.

Anyone can deliver the facts of an event and discuss how it made them feel. This requires zero empathy, understanding of people, or ability to communicate.

Storytelling requires making people connect with something if they can only connect with what they resonate with it.

Your story might be cool and have all the inspiring parts, but if you can’t tell it in a way that resonates with the audience, then your writing will underperform.

(Read: “What I Learned Living Next To Crackheads and Crackdealers”)

3. Take A Technical Writing Class To Become A Better Writer

The wonderful thing about mathematics and the sciences is that you NEED a large vocabulary to discuss things.

The world is a large place with many things that behave in many different ways under many different conditions. I’d argue that one finishes a physics or chemistry degree with a more robust lexicon than an English or literature student.

However, it’s not the size of the vocabulary that matters most. It’s the efficiency and precision with which it’s used that’s important.

Scientific or technical writing demands that you convey information efficiently, clearly and precisely. Precise language means using the exact words to describe an idea or phenomena.

This is always less complex and convoluted than imprecise writing. Precise writing makes it easier to cogently express your ideas. Doing this makes it easier for you to inform, persuade or entertain.

(Read: “How To Grow Your Twitter Following”)

4. Take Advice

If you put your writing out there and it’s good enough, you will get feedback.

Good writing resonates with a purpose.  Good writers still need to improve. As a writer, you must be open to suggestions and advice from other people. Even if they are not writers.

This is because ultimately, a writer is in service to his audience.

Just because a person hasn’t written anything doesn’t mean their advice is useless.

You only do the writing. They do the reading. You do the writing for them to read. This means that you need to at least consider what they’re saying.

Sometimes the criticism is unique to the person. Other times it’s legitimate information that will improve the quality of your writing. You’ll have to be the judge.

(Read: “10 Secrets to Success”)

5. Learn Another Language

I’ve always had a strong interest in foreign languages. It wasn’t until I really started learning French and Spanish that I developed an appreciation for my own.

When learning the romance languages, you appreciate subtle things about your native language. Taking these things for granted is almost certainly degrading the quality of your writing.

Learning the distinctions between your language and another will make you a better communicator.

For example, French and Spanish have a sharp distinction between actions in the past which continue and those with  a definite end (past imperfect vs perfect).

We never learn it this way in English, but it’s present. Becoming aware of when to use these rules in the other languages made my writing better in English. Here’s a brief list of things that learning a foreign language taught me about grammar that has made my own writing strong:

  • Transitive versus Intransitive Verbs
  • Personal Pronouns versus Object Pronouns
  • Passive Voice versus Active Voice
  • Future Tense versus Conditional Tense
  • Past Participle/Past Imperfect/Past Perfect

If English is your native language, you likely use these forms without even thinking about it. Learning them in a foreign language will force you to understand how they work in English.

This understanding will make your writing more clear and purposeful. 

6. Use Twitter To Become A Better Writer

Twitter forces you to express your message in 140 characters or less.

If you want to be excellent at it – and I am – then you have to get better to expressing meaningful ideas in a small amount of characters.

When editing blog posts, I often take a sentence and condense it into a Twitter post.

This eliminates extraneous words and improves clarity. It also provides a solid tweet and allows you to market your writing more effectively.

If you want a great writing lesson on Twitter that can be applied to all things you create with the written word, check out my my best-selling guide, Engagement Is The New Cocaine: The Art and Science of Writing Awesomely Addictive Tweets 

7. Learn The Basics of SEO To Write Better

I am no expert at search engine optimization.

I know just enough so that the search engines don’t work against me.

I’ve learned enough to work with the system rather than against it. This is a beginners perspective on SEO and how it’s made me a better writer.

SEO seems to be largely about readability and categorization. It obviously is more technical than this, but the meta-idea is what’s important.

Google wants to provide people with easy-to-read content that solves their problem. This is also what writing with a purpose does. This is not a coincidence.

Steve Pavlina once said, “Write for people first, search engines second.”

Intellectually, this always made sense. However, it wasn’t until I started trying to drive traffic to my site that I understood it viscerally.

If your writing is organized, purposeful, and it helps many people, then you’ll need to rank well.

8. Stop Making Outlines

Most of us learned to make an outline when we write.

We pick a topic, list points in support of that topic, and turn those into sentences. This is a sound process.

It structures your thoughts, which makes writing easier. You can produce a good article this way. The ones I’ve done with this process don’t turn out too bad.

The problem with this method is that it’s boring as hell.

It makes me want to stop writing because it feels like a struggle.

I haven’t written any articles on this blog with an outline. 

When I have an idea, I sit down and start writing. I’ve learned to enjoy the process of creating with words instead of building a structure. I’ve never regarded myself an artist, but I imagine this is how artists must feel when they create.

The structure of an outline is suffocating.

My best ideas come when I’m “in the zone” writing. I can always go back and edit the piece later.

At best, my words are guided by a theme. My fingers are inspired by an idea and I keep writing until I’ve exhausted all I’ve got to say.

(Read: “A Decision to Change Your Life”)

9. Learn The Rules of Grammar and Punctuation To Write Better

Anyone educated in the American system probably hates the Oxford comma.

This assumes that they even know what the Oxford comma is. If you don’t, Google it.

Basic grammar and punctuation go a long way in helping you to achieve your purpose in writing. Even if your readers don’t have a sophisticated grasp of the language rules, they’ll know when you’ve broken them.

Good grammar and punctuation will improve the quality and clarity of your writing.

10. Live and Learn From Life To Become A Better Writer

Anyone can be a writer with purpose.

Your age doesn’t matter but your experience does. Age and experience are strongly correlated but they are not causal.

If you want to connect with an audience, you need to sound like you’ve got experience in life.

It doesn’t matter what your purpose for writing is or what genre you write in. At the end of the day, people are reading your words that are filtered through your experiences.

You will live and die as a writer by your ability to connect with other people. Let your experience bleed through the pages.

This list will likely grow as I continue to grow.

There is always something new to learn. The moment I think I’m done learning is the moment I stopped growing. After this, death follows gingerly.

And next, read this: How To Grow Your Twitter Following