My name is Ed Latimore. I'm a writer, physicist, and an undefeated heavyweight boxer from the steel city.

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Hard Way Now, Easy Way Later

Show me a person that acts according to how they feel and I'll show you a loser. The human being seeks maximum pleasure for minimum effort. This means that if left to your own devices, you'll only do what is survive and replicate. Everything else is secondary if it doesn't increase pleasure or comfort.

Success is found by moving past your comfort zone. Repeatedly. Over time. The only way to do this is to consistently act against your own human nature. Sometimes you're motivated. Sometimes you're not. These are the moments to act against your feelings. If you don't, you won't move any closer to what you want.

How to Get People to Do What You Want

Getting people to do what you want is simple but not easy. Don’t appeal to logic and facts. Only appeal to emotion. This is why sales tells you to focus on benefits rather than features. This Prada shirt might fight better and last longer, but think about how you'll feel when in response to everyone asking, “Who made that shirt?”, you get to say “Prada.” People will think you have money and treat you like a celebrity. When most people spend 200 dollars on a Prada shirt they aren't thinking about the superior quality of the materials or the craftsmanship (features); they are thinking about it makes them feel (benefits).

What Are You Afraid Of?

All your fears come back to vulnerability. You don’t fear pain. You don’t fear dying. You fear that which you can’t control. This is why people fear public speaking more than death. The speaker is completely vulnerable and lacks control of how the audience will react. Maybe they’ll think you brilliant. Perhaps they’ll think you’re a fool. Normally you wouldn’t care what they think but you have opened yourself up to their judgement. The abuse of this vulnerability is what you really fear.

The Four Confidences

I've been talking about it for a few weeks. Initially I wanted to quickly release it as a poorly polished text file because it was my free product. Instead of going that route, I did the extra work on editing and paid for a great cover design (courtesy of @unlucky_devil on twitter). I added some extra material and edited some more. The result is a great product that I could sale but instead I am giving it away. 

This is a short book that answers the burning question of our time: "How do I build confidence?" I don't like giving out purely tactical ideas like "do this" or "do that" because confidence is like work experience: people only hire you if you have it, but to get it you need people to hire you. I refused to throw more garbage into that well of circular thinking. What I give you instead is way for you to change your mind into a confidence building machine.

How to Grow Your Twitter Following

My twitter following has been growing at a steady, acceptable rate. And it has steadily grown for some powerful reasons I’m going to detail for you here.

Based on some analytics, most of you are going to find this article through Twitter. But, in case you get to it via another method and haven’t checked out my twitter, as of this moment, the moment when I’m writing this guide, I have 5,475 followers. This isn’t a huge number in the twitterverse, but this number is noteworthy for two reasons.