Review of Gorilla Mindset by Mike Cernovich
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If you’ve checked out my blog before, Mike Cernovich needs no introduction. He’s probably the reason many of you know who I am. But, just in case you stumbled on this review from some obscure part of the internet or a Google search, Mike Cernovich is a lawyer, writer, speaker, and, more recently, a film producer. His main mission is to help and inspire men and to combat dishonest mainstream media.
Gorilla Mindset is a book for people who want to get more out of life. It doesn’t matter where you are or who are or what you have achieved — all that matters is that you’re seeking a better quality of life. Unlike many self-improvement books, Cernovich espouses lessons and guidelines that involve actionable steps that require you to physically do something. This is related to a core tenant of this book: your physical state and actions influence your mind. Or, as I like to say “It’s easier acting your way in to a new way of thinking than it is to think yourself in to a new way of acting.”
The first half of the book focuses on the techniques you need in order to obtain control of your mind. As a boxer, I was blown away by his techniques for improving mindfulness and tips for staying in the present moment. Cernovich manages to take what good fighters learn over the years—staying focused and alert during a fight—and condenses it to fit in one chapter. If you take nothing else away from this book, the section on mindfulness will offer the most substantial improvement to your quality of life because it will teach you how to put 100% of yourself, unified and coordinated, into the moment.
There are substantial benefits to mindfulness no matter what your end goal. By learning to be present, observant, and to absorb your surroundings you gain remarkable insight about those surroundings that translate to huge advantages over your less aware competitors. The exercises Cernovich provides for developing mindfulness are brilliant and many of them I had already used to develop my ability to read intent and signals, when I was heavy into learning the art of seduction.
To support your newly aware, fully present mind, Cernovich then goes on to show you how to control your mood. You’ll feel a little strange doing the exercise to gain control of your emotional state, but this is why he advises you to do them alone. The exercises are adapted from NLP: The New Technology of Achievement and I’ve done versions of them before, with tremendous benefit. This entire world, designed for the masses, depends on you being able to control your emotionality to everything around you. The easiest way to stand out and get more out of life is to harness your emotions. Cernovich’s information on the topic and his exercises used to improve the skill are essential knowledge.
The techniques of mindfulness and control of your emotional state are then combined to show you how to develop focus. Focus is so important because you must have control of where you put your mind, and how long you leave it there, if you want a better life. Cernovich writes about how to improve what you focus on as well as how to ignore what is distracting and detrimental to your goals. By developing mindfulness, emotional control, and mental focus, you become armed with tools that make it possible to get anything you want in the world.
If the goal of the first half of the book is to build the machine, the second half of the book is teach the machine how to get things done.
The remaining chapters in the book are devoted to lifestyle, health, fitness, and finance. Cernovich goes in to detail about how to utilize the Gorilla Mindset you built in the first half of the book to achieve your goals in each of these areas. Each section is backed with a plan of action, information, supporting citations, and interviews with experts on their topics.
The most notable thing about Gorilla Mindset is how much action is required of the reader to get the most out of the material. Yeah, you could just read it like a dry text book or a novel, but Cernovich has provided countless exercises and worksheets at the end of each chapter. He stresses that Gorilla Mindset is a workbook and he presents it to you as such.
Ultimately, this is a book about developing the proper mindset—the Gorilla Mindset—to get the life you want. It will take work, but the book, along with the supporting materials he links to and suggests (all free), will get you there as long as you put the work in. I strongly suggest everyone pick up a copy, if for no other reason than to use it as a reference when you feel your life is getting off track. If you’ve got a copy of this and you aren’t where you want to be, reading it needs to become part of your daily routine.
The rest is up to you.